If you are looking for a way to increase your sales, capture more attention and land more clients... then this article will show you exactly that.
I vividly remember putting together my first ad for a client. Going through the process of understanding the market, doing research and collecting already tested data.
Testing the pieces of copy and creative, to eventually surprise surprise.
Have SALES skyrocketed more than twice the amount of last month's profit margin
The owners’ were astonished, because now they can:
Invest in more growth opportunities like a renovated store or better equipment
Focus on increasing the quality of their service and not worry about marketing
Have the time to collaborate with other businesses with marketing
During this process, I came to an epiphany.
“Why are businesses not taking full advantage of these Online Ads to make more sales and land more clients?”
But instead.. are mindlessly scrolling through social media floundering about.. while there is a gold mine LITERALLY right in front of them.
I realised that it wasn't just my clients’ competitors. But many neighbouring business owners are not taking up this opportunity.
And the longer I sat there, the more frustrated I felt. Then I figured it out...
The Confronting Reason To Why Many Businesses Are Afraid To Use This Strategy
So I took some time out of my day.
Visited local businesses and talked about their business and marketing.
Some of my prospects stated that it was too expensive to advertise/they could do it themselves, they are too caught up in their business to worry about marketing and the most common response I got was...
"I've tried ads already, and it doesn’t work"
I played it cool and said: "I understand. But tell me more…"
What I found out was not because of the strategy, but because of our limited understanding on how the process works… ads are like learning to walk.
You stand up.
Wobbly.
Take a step or two.
Fall Down.
You stand up again, find your balance and continue! In a safe low risk way. … but more IMPORTANTLY.. keep going.
If other people can make it work, and we know they have made it work… we can do the same!
No! Wait! We won’t do the same… we’ll do it better. Because we have a superior product!
But here's the ugly truth:
"Everyday Businesses That Do Market Throw Away At Least Half Of Their Budget To Marketing Agencies That Focuses on BRRRRRRRRRRRanding.. Then Realise That It Doesn't Work."
And that simply didn't sit right with me.
How I Stopped My Client From Throwing Money Away...
...And How You Can Do The Same
I decided to get to the bottom of this and figure out the formula for avoiding excessive spendings on ads.
While being able to increase their sales by up to 60%
The good news? There was a formula and I figured it out.
The bad news? It took years and years of study, putting together different marketing strategies, testing, trial and error.
If I had to write out the elements of increasing sales. Then we would be sitting here for weeks.
So let me give you a strategy that has helped many of my clients.
"To increase sales, is to test and to measure"
No vague marketing. No complex language. No more spending THOUSANDS of dollars that doesn't produce results.
Have ads that are: Tested, Tangible and Increase your sales with minimal budget.
How? Well there's plenty of ways to do this and it's doable for every single business, yours included.
If you want to know how we would do this in your business, get in touch with us today.
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